Snow Peak’s name originates from the famous Japanese mountain, Tanigawa, where Yukio Yamai, the founder of Snow Peak, repeatedly challenged himself, both physically and mentally, all throughout his early life. From 1958 he sought to create innovative mountaineering equipment which utilised the highly skilled metal processing technology in nearby Tsubame Sanjo.
Fast forward to the 1980s under the watch of Yamai's son, Toru, Snow Peak looked to evolve by shifting its focus from the mountaineering equipment of the past to the camping equipment of the future. Fuelled by the booming national interest in auto-camping sweeping across Japan, they released a series of radically innovative products which focused on quality, functionality, timeless-durability and considered design.
Presently, the next generation of the Yamai legacy is being brought forward by Yukio's granddaughter, Lisa Yamai, who in 2014 launched Snow Peak Apparel. With great acclaim from the fashion and outdoor industries, Snow Peak Apparel has inspired a new generation of outdoor enthusiasts.