YMC

Established in London in 1995, YMC’s blueprint to create understated, timeless designs has been the foundation of the label’s success for over two decades.

With a title borrowed from one of industrial pioneer Raymond Lowry’s infamous quotes: “you must create your own design style”, it’s this call to arms that has strongly influenced the YMC ethos

Inspired by designer Fraser Moss’s love and knowledge of subversive music and arts, vintage military peices and work-wear, and a post punk attitude, YMC clothes are identified by a keen eye to detail, an emphasis on texture, colour and print and a strong creative spirit. Directional but highly wearable, these are pieces to stand the test of time.

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