Visvim is a Japanese menswear brand founded by Hiroki Nakamura in Ura-Harajuku in 2001.
Their products are constructed with a mix of traditional techniques and modern technology. Past inspirations Include vintage Americana, Japanese Edo period garments, French workwear and Native American clothing. In addition to vintage construction and dyeing techniques, visvim also uses Gore-Tex material for waterproof jackets and replaceable Vibram outsoles.
Visvim’s denim line is called Social Sculpture. Nakamura developed the denim "from the yarn up" and the process of breaking down the denim and building it back up again gave rise to the image of a sculpture.
Many products have natural dyes, including natural indigo, Amami Ōshima mud dye, and cochineal. By using natural dye, which is a bacteria and impossible to completely control, the products feature variation and unevenness, a quality that Nakamura describes as wabi-sabi.