Tender is a British company, founded by William Kroll. Following a secondment in Kojima learning the denim trade, William brought back his experience and created the brand calling on the traditional skill set of the British craftsmen. Tender has its roots in antique workwear and machinery, especially from the Great British Steam Age. The important face of Tender is the nurture which is put into the clothes; in their research, design, manufacture and wear. Tender products are designed to be worn hard with the respect of the strong provenance and stories that are found within the garment.